Fight Back with Kotex
OOH/Social Campaign Concept
Menstruation is war.
Explosive cramps, onslaught from Aunt Flo, your panties on the front lines flanked by a pad trying to save your favorite pair of jeans.
Men aren’t the only ones who fight wars, and women aren’t the only ones who buy period products. Women do battle with their menstrual cycles every month while men are sent out on the frontlines to resupply.
Instead of pink sports bras and splits mid-air, we’ve shifted the tone and used the most recognizable war paintings to depict the oldest battle in history — the period.
